​Promoting Your Book: Building a Successful Marketing Strategy


With the availability of the Internet, print-on-demand technology and electronic book formats, there has never been a better time for authors to publish their work. Andrew Benzie (publisher, designer, author and owner of Andrew Benzie Books) will discuss steps involved to effectively brand for your work and how to build a successful marketing strategy to promote and sell your book. 
Topics covered will include:
• How to establish a powerful brand for your book
• How to increase visibility of your book
• How to successfully promote your book to maximize sales
• How to design and implement a successful marketing strategy
• Discover marketing tips used by professional authors
• Learn new avenues to promote and sell your book


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ABB founder Andrew Benzie has spent over thirty years in the design/print industry. Andrew grew up in the San Francisco Bay Area and graduated from the University of California with a fine arts degree. He has worked as a freelance designer as well as for large corporations including Transamerica, Deloitte & Touche, WR Hambrecht+Co and Sybex Books. Andrew formed Andrew Benzie Creative Design in 1991 and launched his book publishing business Andrew Benzie Books in 2010. Andrew is a board member and online administrator for the Mount Diablo Branch of the California Writers Club.

North State Writers is a branch of the ​California Writers ClubFounded in 1909 the CWC is one of the nation’s oldest professional clubs for writers.

Promoting Your Book: Building a Successful Marketing Strategy


Presentation by Andrew Benzie